However, social media is a different ball game. If the target audience is on your website using desktop devices, a standard 16:9 is still the best format for video explainers. Vertical videos are the new king of social media.īut before you flip things vertical, know your audience. Tip #7: Optimize for your target audience And then, fall in love with your brand and envision how your product will make life easier. The pioneer of persuasion, Elmer Wheeler, coined the phrase in the mid-1920s, “sell the sizzle, not the steak.” It’s tried and tested, and many still use this as part of their marketing strategy. They want to see how you can improve their life. The features are ultimately the solution.īut, for the customer, it’s the benefits that matter. You know how your product or service works. If you decide you do want a voiceover, try generating one using text-to-speech video maker like Synthesia.Īs a bonus, you can automatically generated closed captions for those viewers that mute videos. Tip #5: Don’t rely too heavily on voiceovers This allows for enough time for the user to understand and for additional graphical elements.
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